June 2024 Chamber 101 and Lunch and Learn (1631 Digital & La Plata Rotary Club)
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Date and Time
Tuesday Jun 18, 2024
12:00 PM - 1:30 PM EDT
Location
LOCATION
CHARLES COUNTY CHAMBER OFFICE
303 CHARLES STREET SUITE 100 | LA PLATA, MD 20646
IN THE BACK OF THE CARRICO BUILDING NEXT TO MARTIN'S GAS STATION
Fees/Admission
FREE ~ MEMBERS ONLY ~ LIMITED SEATING
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Contact Information
Charles County Chamber of Commerce
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June 2024 Chamber 101 and Lunch and L...
Description
Programmatic Online Advertising
The Growth of OTT and Connected TV Advertising
The programmatic advertising landscape continues to evolve with the dramatic growth of connected TV. As more and more people cut cable and utilize mobile devices to consume content, connected TV will need to play a bigger role in a marketing budget. How can local and regional businesses utilize connected TV to promote their businesses and brands? How can one effectively target the right audience and how to combine OTT with a traditional online campaign?
About Our Lunch and Learn Speaker
Kevin Maljak, Chief Technology Officer of 1631 Digital, has over 25 years of advertising experience having been with The Washington Times, CQ-Roll Call, Salem Communications, The Maryland Independent, and Intermarkets. Kevin is a long time resident of La Plata, Maryland. He is the incoming President of the Rotary Club of Charles County and most recently the Lobster Festival Chair.
1631 Digital is an online advertising agency specializing in political, advocacy and retail advertising with clients ranging from Foreman Wolf to Aston Martin to Goodwill of the Chesapeake, We work with our clients to develop the best marketing strategy that engages your target audience and deliver the results to grow your business. Winner of numerous Reed Awards, 1631 Digital is a leader in programmatic strategies to get your message out.
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