Marketing and Advocacy

Description

This course from the Nonprofit Institute at CSM addresses another use of marketing: its essential component in an effective advocacy program. It will discuss when such a program best aims at stimulating public understanding of an important issue, focuses on influencing government action, or does both. It demonstrates how savvy use of marketing strategies assures greater effectiveness. Learn about all types of advocacy and the legal guidelines for lobbying by 501(c)(3) nonprofit organizations.

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