You’ve put time and resources into earning your first loyal customers. Now the question is: how do you get those happy customers to bring in others? Referrals are one of the most powerful ways to grow a small business because they carry built-in trust and often lead to higher conversion rates than paid ads or cold outreach. Whether you’re running a boutique marketing agency, a neighborhood café, or a growing e-commerce shop, building a referral-friendly ecosystem can help you capture more high-intent